Vinyl Health mobile product interface — Vinyl HealthOriginal project work

Connected patient product

Healthcare product / 03

Vinyl Health

Onboarding, care-plan activation, assessment, habit tracking, progress, and proxy access behaved like separate features, leaving patients to work out how one step connected to the next.

RoleSenior Product Designer · Lead-level scope

ScopePRD - onboarding - proxy flows - mobile design system

CategoryHealthcare

Supporting project scale

140+ production-ready screens
90+ reusable components
12 healthcare workflows
100,000+ users

Read the story

01 / The problem

Onboarding, care-plan activation, assessment, habit tracking, progress, and proxy access behaved like separate features.

Leaving patients to work out how one step connected to the next.

02 / Research & key insight

I found that eight critical patient journeys lacked continuity.

Across entry, navigation, care-plan activation, and proxy use. Evaluating more than 25 flows and more than 20 usability issues showed that weak feature discovery was a structural journey problem.

Project-supported findings & constraints

Supporting evidence: more than 25 evaluated healthcare flows, more than 20 identified usability issues, and eight redesigned patient journeys.

01Multiple patient journeys and proxy access
02Complex onboarding and care plan activation
03Consistency across future healthcare modules

03 / Decisions & trade-offs

I connected the journey through personalized onboarding and contextual recommendations.

Then standardized recurring interactions across assessment, activation, tracking, progress, and proxy access.

My callContinuity over feature-by-feature entry points.

Personalized onboarding

I reorganized the entry experience to explain care plans and guide activation with less friction.

Contextual recommendations

I used modular dashboards and relevant prompts to make important care information easier to find.

Scalable product consistency

I built a reusable component system that made recurring interactions predictable across current and future healthcare modules.

04 / Solution / workflow

The designed system

I turned the requirements and PRD into a connected product journey spanning onboarding, assessment, care-plan activation, habit tracking, progress, and proxy access, supported by a reusable mobile component system across more than 140 screens.

01Onboard
02Assess
03Activate
04Track

Vinyl Health mobile care journey screens — Vinyl HealthOriginal project work

Onboarding and care-plan activation

Interface system

The interface in practice.

Selected product work showing how the solution is carried through the interface and component system.

Vinyl Health interface and component detail — Reusable mobile interaction system

Vinyl Health patient experience screens — Patient journey across tracking and progress

Brand identity application

Visual identity system

Brand detail

Brand touchpoints

05 / Outcome & evidence

32%relative improvement in onboarding completion

50% → 66% · +16 percentage points · +32% relative.

I connected onboarding, assessment, care-plan activation, habit tracking, progress, and proxy access into one patient product.

Reducing the need to relearn interactions at each transition.

06 / Reflection & learning

I learned that continuity matters most at the boundaries between health tasks.

When onboarding, activation, tracking, and proxy access share predictable behavior, patients do not have to relearn the product at every transition.

Back to all work

Let’s make sense of it

A complex product.
A useful conversation.

I’m open to product design roles, consulting and selected collaborations.

Email Masood Book a conversation LinkedIn Master CV