TriVibe

01 / The brand

TriVibe positions itself as a coach, a community and a compass for triathletes, with personalized adaptive training plans, wearable device sync with real-time insights, and community challenges and leaderboards.

02 / The brand challenge

TriVibe is a triathlon training brand that positions itself as a coach, community and compass, so its identity had to carry energy and motivation from a first race to the podium.

03 / Positioning & concept

The concept spans personalized training plans, wearable data and community challenges, so the brand had to feel motivating and supportive at the same time.

04 / Voice & tone

Empowering, motivational and friendly: encouraging athletes to push their limits while feeling supported.

05 / Identity exploration & rationale

I set an empowering, motivational and friendly voice that speaks directly to the athlete, and built the identity around the tagline “Fuel Your Race, Find Your Pace.”

In one linePush hard, feel supported.

06 / Visual system & applications

The guide moves from overview and concept into voice, palette and typography, then identity details and applications.

• Direct voice. The brand speaks to the athlete with confidence and guidance.
• Tagline-led. “Fuel Your Race, Find Your Pace” anchors the identity.
• Applied system. Identity details and applications show the brand in use.

07 / Deliverables

An ordered style guide that documents the TriVibe identity, from its voice to how it appears in applications.

08 / Reflection

Energy in a brand needs a counterweight; support is what makes motivation feel inclusive.